Sunday, June 7, 2015
Ronson lighter company
Louis V. Aronson was a huge creative driving force for the company; and, with a few business adjustments, including the addition of Alexander Harris (1910-11) as Business Manager, the company soon became World Famous!
All accounts state that Louis Aronson was a gifted man, who at 16 years old set-up a money making shop in his parents' home - before receiving a U.S. patent for a commercially valuable metal-plating process he developed when he was 24 years old, and he sold half the rights while retaining the Right to Use. "His experiments, which he has been conducting since his early youth, resulted in 1893 in the discovery of a process for electrically producing tinplate. Much money was expended upon improving the process... and has been of great practical value to the whole industry. Retaining its rights, he sold half the patent rights, and later used part of the proceeds to open the Art Metal Works in Newark, N.J. Soon the company was producing a variety of high-quality Lamps, Book ends, Art Statues and other decorative items, prized today for their detail in the collector marketplace.
When, in time, technological advances were developed to allow for the manufacture of a safe flint material in 1906, Louis Aronson's ambition for an automatic pocket lighter soon became a reality. In 1913, Louis Aronson applied for a patent for a Liter (lighter), which was approved. In 1926 he released a new "automatic operation" Banjo lighter, which offered to both ignition and extinguish in a single push. It was a great success, demand shortly exceeding supply, spurring Aronson to Patent it and design other products around the invention, which were marketed under the Ronson brand name. Under his leadership, the Art Metal Works began designing prototypes, and patented several generations of Igniting-Apparatus until finally arriving at the Banjo Lighter. Ronson received an exclusive patent, in 1926, for a new automatic style of lighter that worked with one hand, and in 1927 Ronson began marketed it as the Ronson De-Light Lighter with the slogan "A flip - and it's lit! Release - and it's out!" Ronson's new lighters were an overnight success worldwide and soon the company offered a variety of lighters for all tastes. As with the Art Metal Works output, many well-built and stylish early Ronson lighters demand high prices in the collectibles marketplace.
Ronson Pisto lighter
Looking much like a long-barrel pistol, the Ronson Pisto-Lighter was exhibited at the 1912 Olympia (UK) car show on the Klaxon stand. It consisted of a file-like member which was drawn up the barrel of the pistol against a strong spring, and when the trigger was pressed it was released rubbing against a 'flinty substance' contained in the cap where the front sight of the pistol would be. This action was said to produce a constellation of sparks sufficient to light an acetylene lamp in the wildest wind. At the time acetylene lighting was standard for motor vehicles.
Ronson Butane lighters
After the war, Ronson turned to producing lighters, then branched out into domestic goods such as electric shavers and cooking appliances. The company expanded to include England and Australia.
In the early 1980s, high costs and the advent of cheap disposable lighters forced closure of its production facility at Leatherhead in England. Now, a European branch at Long Buckby in Northamptonshire in the UK sells a range of lighters.
Ronson appliances in Australia, after being sold by the parent company, are now owned by Breville Group and the brand is a mid priced value brand with wide distribution in the Australian market.
Ronson Cadet lighter
This silver colored and durable square lighter was brought out to the public in 1959. This lighter was made in three variants not including the Cadet Mini, and they were made exclusively in England. One of these three versions of the Cadet even featured a wind shield. The Cadet Mini was also released in 1959, also manufactured exclusively in England. This shorter variant of the Cadet Lighter also came in four different patterns.
In February 2010, Zippo acquired certain assets of Ronson (lighters and lighter fluid products) in the U.S., Canada, and Mexico. As a Zippo brand, Ronson is based at Zippo headquarters in Bradford, Pennsylvania. The acquisition did not include the Ronson Aviation subsidiary.
Today, Ronson remains a strong brand in the U.S. and Canada. Ronson pocket lighters are available in both disposable and refillable versions. Several models of multi-purpose lighters and a touch-utility lighter are also marketed. Ronsonol lighter fluid and Multi-fill butane fuel have a sizable market share in North American markets.
Ronson Limited sells Ronson branded gift and everyday lighters, gas and fuel, and smoker's requisites internationally with the exception of North America.
Ronson Limited and Ronson International Limited headquarters are located in England.